Poster | Graphics | Banner

Poster | Social Media Graphics | Web Banner

Objective

Purpose of the campaign is to prevent cruelty on animals, provide education and enhance the human-animal bond. Encourage sponsors, fundraisers and volunteers for the events held in the organisation.

Task

Create product collateral and bring awareness about the animals and make their lives better through adoptions and donations. Design a series of posters to promote adoption campaigns for the humane society. The design should focus on image treatment, graphic embellishments, color pallet and use only one typeface.

Target Audience

Demographics | pet lovers, single or married, kids and elderly.

Psychographics | people who believe a pet can be a great companion in their lives, kids who need a company to play around, people who believe that life of animals is as important as humans.

Buying and usage habits | people who buy for keeping company, people who see this as an opportunity to make adoptions, donations, be the sponsors and fundraiser for the good cause.

Personality and Tone

The collateral is oriented towards humor and emotion. The tag lines in the posters reflect the emotions of the animals in the photographs.

Inspiration

theshelterpetproject.org

Campaign Poster