Package Design
Package Design | promotional campaigning
Artist statement
Message
The concept is to campaign for the city of Rome – the eternal city, as a travel destination.
Design
The background is a traced map of Rome. The spiral pattern in the center with the roman numbers represent the idea of eternal city and within the spiral are the famous monuments of Rome.
The initial sketches are rendered by hand and the design process is further developed to computer generated roughs in CMYK format.
Folding models of the packaging is done with proper die lines and other print requirements.
Task
Package Design for promotional campaigning
Software
Adobe Illustrator
Techniques
- Different layer effects / styles, blending modes and gradient effects were used for designing.
- Cloning, Healing, dodge and burn.
- Transformation tools – Scaling, skewing, perspective, distortion, warping.
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